November 26, 2011

Sweden in November

When running a startup - it's important with exercise - you can't work all the time without sometimes clearing your head! This is how I clear my head. The location is "Hellasgarden" which is close to Stockholm! The rumor says that Gary Fisher - who is a famous mountain biker - said that Hellagarden is among the 10 best places in the world for mtb.

Here's a movie created in the same area:

November 24, 2011

Sell Sell Sell

I've heard a rumor that most companies are going out of business because they don't know how to sell. Some prefer to use all their energy and use it in product development - but what happens next? One can use SEO - but that's not enough. One needs links to rank high in search engines, but where are they supposed to come from if people can't find you when you don't rank high in search engines?

The book "Crossing the Chasm" by Geoffrey Moore says that the first step when marketing your company is to target "innovators". Innovators pursue new technology products aggressively because technology is a central interest in their life. Winning them in the beginning is the key to success. Other people trust in these innovators that the innovators know what is good and what is not. These innovators want:
  • The truth without any tricks
  • They want to be first
  • They want everything cheap
  • The can tolerate an unfinished product - which is good if one quote Reid Hoffman (Linkedin etc):
"If your not ashamed of your first release you release to late!"

November 22, 2011

The Random Show with Kevin Rose and Tim Ferriss

A new episode of the Random Show with Kevin Rose (founder of Digg) and Tim Ferriss (author of The 4-Hour Workweek) is out! This is episode 17

Untitled from Glenn McElhose on Vimeo.

Lessons learned:
  • TF owned no stocks or bonds - he had only invested his money in cash (super low risk) or startups (super high risk). On the other hand, KR argued that short-term US bonds are a safe investment because the probability that the US government will default is so low. 

  • KR recommended the book Steve Jobs, and TF recommended the same author's other books: Benjamin Franklin and Einstein
  • Both TF and KR recommended Fab - "the place to discover the most exciting things for your life."
  • KR had begun using a new device called Up - "a wristband and app that tracks how you sleep, move and eat - then helps you use that information to feel your best."
  • TF recommended the travel site Trippy.

If you want to watch the rest of the episodes, you can find them here:
The Random Show with Kevin Rose and Tim Ferriss