But how did they come up with Amazon? Jeff Bezos searched through a dictionary and found the Amazon river, which is the world's largest river. "This is not only the largest river in the world, it's many times larger than the next biggest river. It blows all other rivers away," Jeff Bezos told his team. The name was a perfect fit for the company because, already at these early times in 1994, he wanted to build the world's largest bookstore. In the screenshot below, you can see how the Amazon river snakes through an A in Amazon's first logotype.
Amazon in 1995. Source: Kokogiak |
When the above site appeared on the Internet, no-one could have guessed that Amazon would grow into:
- Book publisher, so powerful that other bookstores have begun to boycott the authors who publish through Amazon
- An everything store that sells everything
- Developer of ebook-readers
- Owner of the websites Zappos, IMDB, goodreads
- Server business
- Rocket company (might not be a part of Amazon, but the money Jeff Bezos made from Amazon has financed Blue Origin)
Source: The Everything Store, Sam Gerstenzang
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