January 9, 2013

Infographic: The Story of a Swedish Empire of Fashion

This is an Infographic covering the Swedish retail-chain H&M ($HM). An Infographic could pretty much be explained as the art of explaining something difficult in a larger picture. This something difficult could be a lot of numbers, or an event such as the sinking of the Titanic. The goal of the Infographic is that someone without any knowledge within the subject the picture is explaining, immediately should get what the picture is about. You can read more about it here: An introduction to data visualization.

I believe that the last part of the Infographic was the most interesting one, you can clearly see that the both competitors GAP and Inditex have more stores, but their profit is still smaller or similar compared with H&M's profit. The map is also interesting, you can clearly see that H&M can expand with more stores, and will expand in 2013 with stores in South America, probably in Peru and Brazil.

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