In your URLSearch engines read URLs, looking for keywords in them. If someone searches for rabbit jumping and your domain name is rabbit-jumping.com, then it is a match. But Google can sometimes find text within words, if you have the domain name rabbitjumping.com. But the benefits of having a keyword in a domain name is small - so don't feel sad if you don't.
On your WebsiteChoose one main keyword phrase for each page, but also try to add the other keyword phrases and keywords throughout the page. Use the keywords multiple times on a page - but not to often. Use the keywords near at the top of the page and in the beginning of the sentence where you use the keyword or phrase. The keyword or phrase should be in:
- Bold text
- Italic text
- In a bullet list
- Text larger than the other text on the Website
- In a heading tag
- Uppercase the first letter in each word: Rabbit Jumping
In the title-tagThe title-tag is what people see as the first line when doing a Google-search and is one of the most important components of a Website if you want to SEO-optimize it. It should contain the keyword phrase in the beginning of the tag and 40-60 characters including spaces. Words in the title are bold if they appear in the search result and match what the users wrote in the Google-search-window.
Example: Rabbit Jumping Info. Rabbits, Bunny, Exercise, Fluffy, all kinds of Rabbit Jumping
In the body-tagThe text here should be around 100-250 words
In the structure of your WebsiteKeep a flat directory structure and keep your pages as close to the root as possible. Use only lower-case URLs since people remember them easier. Use friendly file-names related to the content such as: www.yoursite.com/About-this-site/
Do not use: