Do not use pictures as links or as text - that is images with text written on them in Photoshop. Search engines can´t see what´s written in a picture. Use the picture as a background and write code above the picture is better.
Name your images after your keywords: rabbit-jumping.jpg
Use alternative (alt) text so Google can see what is going on.
img src="http://www.yoursite.com/image.jpg" alt="Watch inspiring videos image"
Add text around the image - do not use only images