December 3, 2011

A word on Adsense and Adblock

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A lot of websites these days are using Google Adsense to make a little bit of money. But a threat according to some - against using Adsense - is the people who are using Adblock. Adblock is a browser extension blocking ads. But is this really a threat against your revenue streams and should you try to block these users who are using Adblock?

In this earlier blog post "Sell sell sell" we learned that to make our company successful and to attract users, the group you should target first are the "innovators." These innovators are probably the part of your users who are using Adblock. And if you block these innovators and are making their life hard when using your website - how are they supposed to be able to tell other people about your website if they can't watch it? These innovators are probably not going to click on the ads anyway.

November 26, 2011

Sweden in November

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When running a startup - it's important with exercise - you can't work all the time without sometimes clearing your head! This is how I clear my head. The location is "Hellasgarden" which is close to Stockholm! The rumor says that Gary Fisher - who is a famous mountain biker - said that Hellagarden is among the 10 best places in the world for mtb.










Here's a movie created in the same area:

November 24, 2011

Sell Sell Sell

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I've heard a rumor that most companies are going out of business because they don't know how to sell. Some prefer to use all their energy and use it in product development - but what happens next? One can use SEO - but that's not enough. One needs links to rank high in search engines, but where are they supposed to come from if people can't find you when you don't rank high in search engines?

The book "Crossing the Chasm" by Geoffrey Moore says that the first step when marketing your company is to target "innovators". Innovators pursue new technology products aggressively because technology is a central interest in their life. Winning them in the beginning is the key to success. Other people trust in these innovators that the innovators know what is good and what is not. These innovators want:
  • The truth without any tricks
  • They want to be first
  • They want everything cheap
  • The can tolerate an unfinished product - which is good if one quote Reid Hoffman (Linkedin etc):
"If your not ashamed of your first release you release to late!"

November 22, 2011

The Random Show with Kevin Rose and Tim Ferriss

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A new episode of the Random Show with Kevin Rose (founder of Digg) and Tim Ferriss (author of The 4-Hour Workweek) is out! This is episode 17


Untitled from Glenn McElhose on Vimeo.

Lessons learned:
  • TF owned no stocks or bonds - he had only invested his money in cash (super low risk) or startups (super high risk). On the other hand, KR argued that short-term US bonds are a safe investment because the probability that the US government will default is so low. 

Recommendations:
  • KR recommended the book Steve Jobs, and TF recommended the same author's other books: Benjamin Franklin and Einstein
  • Both TF and KR recommended Fab - "the place to discover the most exciting things for your life."
  • KR had begun using a new device called Up - "a wristband and app that tracks how you sleep, move and eat - then helps you use that information to feel your best."
  • TF recommended the travel site Trippy.

If you want to watch the rest of the episodes, you can find them here:
The Random Show with Kevin Rose and Tim Ferriss

September 5, 2011

Find broken links on Websites

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A great way to find out if your Website has broken links is to download Xenu´s Link Sleuth. With one click - the program searches your Website and gives you a report if a link is not found.

Download it here: http://home.snafu.de/tilman/xenulink.html

August 29, 2011

Check your spelling

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If you write this:

javascript:var ta=document.createElement('textarea'); var s=document.createAttribute('style'); s.nodeValue='width:100%;height:100em;'; ta.setAttributeNode(s); ta.appendChild(document.createTextNode(document.body.innerText)); document.body.appendChild(ta); ta.focus(); for(var i=1;i<=ta.value.length;i++)ta.setSelectionRange(i,i);

...as a URL in a bookmark in Chrome - you can use it to check the spelling of you Website.

August 27, 2011

The Random Show with Kevin Rose and Tim Ferriss

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This is a collection of all episodes of the Random Show with Kevin Rose and Tim Ferriss. Kevin Rose is the creator of Digg.com and Tim Ferris is the author of book 4-Hour Workweek. I think this is the complete collection - the numbering of the show appears random as well, but it should be episode 1-16

1.

Tim and Kevin from Glenn McElhose on Vimeo.

2.

Random Episode Numero 2 from Glenn McElhose on Vimeo.

3.

Random w/ Tim and Kevin - Ep3 from Glenn McElhose on Vimeo.

4.

The 4th Random Episode from Glenn McElhose on Vimeo.

5-6. China Special

China Part 2a from Glenn McElhose on Vimeo.


Random - China Episode 2 Part B from Glenn McElhose on Vimeo.


Random Episode in China from Glenn McElhose on Vimeo.

7-8.

Random Episode 87 from Glenn McElhose on Vimeo.

9.

10.

11.

12.

13.

14-15.

Random Episode 15 from Glenn McElhose on Vimeo.

16.

August 26, 2011

Why sitemaps are important and why you need more than one sitemap

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Sitemaps are really important so both Google (and other search engines) and your users can find their way around your website. What you need is not one, but two sitemaps:


Sitemap 1: The xml Sitemap

You need an xml sitemap, which you can submit to Google through Google Webmaster Tools. If you are unsure about how to create an xml sitemap, you can read more about them here: Sitemaps.org. If you are using a blog engine like blogger, then you may need to add more than one sitemap to webmasters tools if you have written more than 100 blog posts. In that case you can add them like this:

  • /atom.xml?redirect=false&start-index=1&max-results=99
  • /atom.xml?redirect=false&start-index=100&max-results=99
  • /atom.xml?redirect=false&start-index=200&max-results=99

Sitemap 2: A sitemap your visitors can see on your page

This sitemap is a link to all you pages from a special page called something like sitemap. This can also help Google find all your pages, but it will help your visitors if they are lost or are trying to find a specific page.